Gaming studios
Built by gamers, for gamers
Green lighting
Informed and non-biased decision-making.
Making cool games is fun, but making sound business decisions is what earns money. Ensure that each decision made throughout all production stages is backed by insightful data to minimize investment risk and improve the likelihood of success.
Pre-production
Data-driven profiling to make the right call.
Capital allocation is challenging. While a new idea may sound intriguing, the essence lies in accurately profiling the target audience, enabling you to fully understand the addressable market and gain insights into how to maximize the chances to penetrate it.
Proper planning is crucial before moving on to the development stages. You and your games are far better served with the more data-driven approach of understanding what resonates with players.
Conduct thorough research on the potential market using granular target audience data, advanced screening tools and accurate unit/player estimations. Deep-dive player trends with granular performance data and metadata for each title.
Production
Know what works and what doesn’t.
With a defined target audience, now it’s time to ensure the successful completion of the game. Understanding what your finished product will be competing against and how the player landscape evolves pays off.
Find, analyze and compare games that resonate with your target audience with complete data coverage across all game types and relevant storefronts. Digest insights from successful peers and utilize a granular taxonomy framework to identify opportunities for differentiating your game or capitalizing on successful features.
Pre-launch
Early feedback to make necessary adjustments.
It’s time to closely monitor pre-release performance to optimize marketing efforts, forecast sales and determine the optimal release window for the game.
Consume and compare billions of pre-release data points to make necessary adjustments and budget tweaks before the official launch. Analyze your most successful peers to understand their path to success and learn from the failures of those that underperformed. Effortlessly evaluate all upcoming games and the most anticipated ones.
Launch
Player reception.
Judgement day has arrived. Now is the moment to see whether your thorough efforts resonate with the players. Analyze performance data, player feedback and engagement against others and share the success with stakeholders.
Post-production
Data-driven insights to improve the lifecycle.
You are now equipped with plenty of performance and player data to improve from. It’s time to iterate and extend the lifecycle of the game.
Track games across every major platform to fully understand player trends and be inspired by other studios’ content and pricing strategies. Draw insights from all comparable games in this ever-evolving landscape.
